Why should I do the right thing?
Why should I do the right thing? Because of Morals? Because of Religion? I thought this was the Internet, and I thought I didn’t have to do the right thing!
A new startup, http://www.dotherightthing.com/, is supplying transparency and putting pressure on companies to do the right thing.
* Share information that you discover about companies’ impacts on people and the world
* Learn about the activities of companies directly from people and rate the impact of the important ones
* Track the “social performance” of companies in real time
What do you think? I’d like to see a poll on whether DoTheRightThing.com is good or bad (Positive or Negative in their terms). Take a look at the Techcrunch post for more info.
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